iriver 2.0: corporate renewal of Reigncom

Lee, Myeongu · Jang, Sejin

K-Heritage Review · Vol. 14, No. 3 · pp. 1-30 · January 2011

Offensive and Defensive Marketing Strategies of CJ Internet for Sudden Attack

Joo， Young-Hyuck · Kim · Joo， Young-Hyuck

K-Heritage Review · Vol. 14, No. 3 · pp. 31-57 · January 2011

A Tax-Planning Strategy of Global Private Equity Fund: The Case of Lone Star Funds

Woon-Oh Jung · Kyu An Jeon

K-Heritage Review · Vol. 14, No. 3 · pp. 59-82 · January 2011

Introduction of Open Innovation in Change Management Perspective: The Case of LG Chemical

Yang · Yang

K-Heritage Review · Vol. 14, No. 3 · pp. 83-104 · January 2011

A study for effective operation of customer loyalty program and alliance discount card in bakery industry - by the comparison of family restaurant industry

Youngsik Shin · CHA KYOUNG CHEON

K-Heritage Review · Vol. 14, No. 3 · pp. 105-134 · January 2011

On the Successful M&A of Toray Saehan: Focusing on the Negotiation before Acquisition and Post Merger Integration(PMI)

Kwon， Yung Chul · LeeWeeBeom

K-Heritage Review · Vol. 14, No. 3 · pp. 135-162 · January 2011

Comparative Study on the Cases of Workplace Innovation

Yoo, Byeonghong · Kim Dong-One

K-Heritage Review · Vol. 14, No. 3 · pp. 163-191 · January 2011

The Principles and Practice of Neuromarketing

Shin Hyun Jun · LEE · Shin Hyun Jun

K-Heritage Review · Vol. 14, No. 3 · pp. 193-213 · January 2011

Product Development and Marketing Strategy of Franchise Business: The Case of Paris Baguette Bakery

CHO · CHO

K-Heritage Review · Vol. 14, No. 3 · pp. 215-250 · January 2011

Business Education Accreditation and AoL Evaluation System

Young Won Ha · Kim，Young-Gon · Kook Jae Hwang

K-Heritage Review · Vol. 14, No. 3 · pp. 251-279 · January 2011

Innovative New Product Development and Marketing Strategies for New Market Creation: Samsung Electronics’ ‘Slim CRT’ TV

JIEUN LEE

K-Heritage Review · Vol. 14, No. 3 · pp. 281-302 · January 2011