K-Heritage Review
Edited by: Yang Si-eun Print ISSN: 3059-0930 © Research Institute of Cultural Heritage Frequency: Biannual (June 30, December 31)
Latest Issue Vol. 30, No. 1 2026
K-Heritage Review
Volume 15, Issue 3
January 2011
Table of Contents 6 articles
RESEARCH ARTICLE
Marketing Strategies for Korean Bank Customers: The Case of the KB Star*t Savings Account
K-Heritage Review · Vol. 15, No. 3 · pp. 1-23 · January 2011
RESEARCH ARTICLE
A Case study on Culture Integration Practice of SK Networks - Shantou PS in China
K-Heritage Review · Vol. 15, No. 3 · pp. 25-46 · January 2011
RESEARCH ARTICLE
An “Ethically Questionable” Investment Strategy of Global Investment Banks: A Case Study of the Goldman Sachs’ Synthetic CDO, ABACUS
K-Heritage Review · Vol. 15, No. 3 · pp. 47-70 · January 2011
RESEARCH ARTICLE
Samsung Electronics’ Foreign Market Entry Strategy: The Case of LCD Business in Eastern Europe
K-Heritage Review · Vol. 15, No. 3 · pp. 71-111 · January 2011
RESEARCH ARTICLE
The Valuation of a Private Company - A Case of the Issuance of Convertible Bonds by Samsung Everland
K-Heritage Review · Vol. 15, No. 3 · pp. 113-139 · January 2011
RESEARCH ARTICLE
A Traditional Marketplace Where Anything Is Available?”: Challenges and Responses of Anyang Central Market
K-Heritage Review · Vol. 15, No. 3 · pp. 141-168 · January 2011