Selective Cause-Related Marketing of “MINE-WATER”: Focus on the “MINE-WATER Barcode Drop Campaign”

Lee, Jongsik · Chang Jo Yoo

K-Heritage Review · Vol. 22, No. 3 · pp. 1-32 · January 2018

A Case Study on the Hybrid Robo-advisor

Choi, Wonu · Doojin Ryu

K-Heritage Review · Vol. 22, No. 3 · pp. 33-52 · January 2018

A Case Study of Business Transformation of Telecom Service Provider: Focused on KT Smart Energy

Jung-hwan Lee · YOO JAE HEUNG

K-Heritage Review · Vol. 22, No. 3 · pp. 53-72 · January 2018

Lessons and Implications on Synergy Management of Namgoo Kim, Vice Chairman of Korea Investment Holdings

Sang－Cheol Lee · Kim, Juwon

K-Heritage Review · Vol. 22, No. 3 · pp. 73-122 · January 2018

A Case Study of the Business Expansion in Indonesian Coal and Energy Industry by Samtan

Sarang Go · Kim, Byung-Do

K-Heritage Review · Vol. 22, No. 3 · pp. 123-142 · January 2018

The Moderating Effect of the Compensation System on Technology Leakage by the Process of R&D in Korean SMEs: Probit·Tobit Marginal Effect Models

Yang Oh Suk · Min, Yujuana

K-Heritage Review · Vol. 22, No. 3 · pp. 143-174 · January 2018

What are the Important Leadership Competencies on the 4th Industrial Revolution Era?

Woojae Choi · Jegoo Shin · Ki Bok Baik

K-Heritage Review · Vol. 22, No. 3 · pp. 175-195 · January 2018