Understanding Public-volunteered Cause Marketing : Focused on Samsung Guide Dog School’s Program and Volunteers’ Activities

Dongwon Min

K-Heritage Review · Vol. 18, No. 4 · pp. 1-25 · January 2014

Shared Growth in LG Electronics: Developing Conceptual Model

SANG GIL, JEON,노진수/ROH, JIN SOO · Wei Tang

K-Heritage Review · Vol. 18, No. 4 · pp. 27-58 · January 2014

Creating Shared Value Case Study -SPC Group-

Lee Kyoung Woo,류성민/Sungmin Ryu

K-Heritage Review · Vol. 18, No. 4 · pp. 59-79 · January 2014

Economic Recession and Hyundai Heavy Industries - Strategies to cope with the risk factors of heavy industry

PARK · JINSOO · Youngseok Choi

K-Heritage Review · Vol. 18, No. 4 · pp. 81-104 · January 2014

A Study of Evaluation on the First CJ Returnship

Choi · Choi

K-Heritage Review · Vol. 18, No. 4 · pp. 105-130 · January 2014

Binggrae’s Reinforcement Strategies for their Market Leader Brand: The Case of Yoplait

Ahn, Hee-Kyung,김자연,하영원/Young Won Ha

K-Heritage Review · Vol. 18, No. 4 · pp. 131-158 · January 2014

Role and Task of KOCCA for Promotion of Contents Industry in Korea

Chang Jo Yoo,강하영 · Park Heung-Soo

K-Heritage Review · Vol. 18, No. 4 · pp. 159-182 · January 2014

CJ Bibigo’s Market Expansion Strategy: Should It Go West or East?

Jaeseok Jeong,강형구/Hyoung-Goo Kang,문정훈/Junghoon Moon

K-Heritage Review · Vol. 18, No. 4 · pp. 183-210 · January 2014

Understanding Bitcoin : From the Perspective of Monetary Economics

Jooyong Jun,여은정/Eunjung Yeo

K-Heritage Review · Vol. 18, No. 4 · pp. 211-239 · January 2014

Rethinking Competencies of Social Enterprises as a Way to Create Shared Value: Policy Analyses from a Perspective of Competitive Advantage

Sang Mi Cho · Erica Yoon Kyung Auh · Sujeong Jeong · Kim, Gyeonghwa

K-Heritage Review · Vol. 18, No. 4 · pp. 241-265 · January 2014

Proliferation of Private Label and Its Implication for the Manufacturers’ Counterstrategy and Public Policy

Jae Wun Cho

K-Heritage Review · Vol. 18, No. 4 · pp. 267-295 · January 2014

The Relationship between Profitability and Organizational Growth of Small and Medium-Sized Enterprises: Moderating Effect of High Performance Work System

Ok · Ok

K-Heritage Review · Vol. 18, No. 4 · pp. 297-323 · January 2014

Experienced Emotion and Emotional Labor Process Modeling in the Workplace: Grounded Theory Approach

Hyosun Kim

K-Heritage Review · Vol. 18, No. 4 · pp. 325-356 · January 2014