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K-Heritage Review

Volume 20, Issue 4
January 2016

ISSN (Print) 3059-0930
Pages 1–296
Publisher Research Institute of Cultural Heritage
Table of Contents 12 articles
RESEARCH ARTICLE

Analyses on Monsanto’s Business Ethics Issues and Practices of Corporate Social Responsibility

Ho Young Lee · Donghyun Kim · Lee, Gichan · Dae Seong Jeong

K-Heritage Review · Vol. 20, No. 4 · pp. 1-26 · January 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Organization Redesign Using Social Network Analysis Methodology - A Case From A Company In Steel Industry -

Yong Geun Kim · Ryu, Seongmin

K-Heritage Review · Vol. 20, No. 4 · pp. 27-44 · January 2016

Abstract Full Text PDF
RESEARCH ARTICLE

New Category Creation in Cosmetics: Amore Pacific’s IOPE Air Cushion

JIEUN LEE

K-Heritage Review · Vol. 20, No. 4 · pp. 45-70 · January 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Growth Strategy through Business Restructuring and New Business Entry: A Case Study of OCI

Seo, Eungwang · Song, Jaeyong · Kim, Sangji

K-Heritage Review · Vol. 20, No. 4 · pp. 71-106 · January 2016

Abstract Full Text PDF
RESEARCH ARTICLE

Nexon: Challenges in the Mobile Game Market

Seol, Maru · Kang, Yunjeong · Su Min Park · Kang, Daeun · Shim, Dahui · Seung-Ho Choi

K-Heritage Review · Vol. 20, No. 4 · pp. 107-134 · January 2016

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RESEARCH ARTICLE

Study on the Differentiation of Marketing Strategies for late mover

Park Heung-Soo

K-Heritage Review · Vol. 20, No. 4 · pp. 135-154 · January 2016

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RESEARCH ARTICLE

CSV Management of CJ Group: Current Status and Future Mission

Chang Jo Yoo · Lee Hyungil

K-Heritage Review · Vol. 20, No. 4 · pp. 155-182 · January 2016

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RESEARCH ARTICLE

Case study: ‘bibigo’ Marketing Strategy to Be Global No. 1 K-Food Brand

Chang Jo Yoo · Jiyoung Kim

K-Heritage Review · Vol. 20, No. 4 · pp. 183-204 · January 2016

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RESEARCH ARTICLE

Consumers’ Perception, Perceived Values, and Responses on Corporate Social Responsibility Activities

Kang,Sunhee · Mi Jin Noh · Bohyeon Kang

K-Heritage Review · Vol. 20, No. 4 · pp. 205-230 · January 2016

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RESEARCH ARTICLE

Dynamics of Chart Success in Korean Digital Music Industry: Is It Different from Traditional Physical Music Records Industry?

SEUNGYOUP CHOO · Hyun, Changmin · Seong-Joon Limb

K-Heritage Review · Vol. 20, No. 4 · pp. 231-254 · January 2016

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RESEARCH ARTICLE

The Effect of Managerial Ability using DEA on Investment Efficiency

Park, Suyeon · JUNG,HOON · Chang Youl Ko

K-Heritage Review · Vol. 20, No. 4 · pp. 255-276 · January 2016

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RESEARCH ARTICLE

Entrepreneurship as the Solution to Social Problems

Chaewon Lee · Kyoung Kyoon Kang

K-Heritage Review · Vol. 20, No. 4 · pp. 277-296 · January 2016

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